CERTIFICATES OF THE PROGRAMS

CERTIFICATE IN MANAGING INNOVATION

Explore the brand-new innovation tools, operating models, and business strategies

ABOUT THE CERTIFICATE

Managing Innovation discusses from launching and successfully operating a small business venture, stages of small business development, from defining an idea and finding and managing finances to building marketing strategies and managing operations. It provides the environment to maximize potentials and initiate innovation towards the given opportunities. 

Managing Innovation facilitate learners to become motivated and knowledgeable in availing resourceful learning experience through the acquisition of entrepreneurial foundations and practices with an international perspective.

THE PROGRAM WILL HELP YOU TO

• Strengthen your company’s total      strategy and value
• Reconfigure your portfolio as market      conditions evolves
• Create brand new offerings to      customers
• Establish powerful innovation      initiatives

WHAT YOU WILL LEARN

• Applying design thinking to drive      innovation
• Employing best practices in      phototyping and experimentation
• Assessing the drivers of new product      or service adoption, promoting adoption, and predicting demand and rates      of diffusion
• Ensuring that innovation continues in      times of shrinking budgets and resources

CERTIFICATE IN LEADERSHIP INNOVATION

Influence inclusive and diverse leadership competitiveness for micro and macro leaders

ABOUT THE CERTIFICATE

Leadership Innovation strengthen the learners’ knowledge on the theories and practices of leadership styles and innovation modalities in the 21st century. It integrates innovation through extraordinary performances and excellent practices. 

Leadership Innovation equips the learners with the various leadership practices including its theories, styles, and allied areas in running organizations such those that are for profit and non-profit firms on a Filipino global perspective.

THE PROGRAM WILL HELP YOU TO

• Underscore the external environment in      shaping your organization’s future
• Create a timely and relevant      organization
• Evaluate and strengthen your current      programs
• Infuse the organization with a sense      of purpose

WHAT YOU WILL LEARN

• Making leadership decisions in a      growth-oriented organization
• Setting a direction (vision, purpose,      strategy, identity) for the organization while considering the surrounding      landscape
• Communicating and reinforcing the      organization’s vision and mission

Inspiring and motivating teams to deliver on the organization’s mission 

CERTIFICATE IN DIGITAL MARKETING

Transform the changing business landscapes in digital technologies that fosters ROI

ABOUT THE CERTIFICATE

Digital Marketing provides extraordinary rules on how to utilize and maximize media for marketing and networking purposes, including the multiple dimensions of creating worthy story board, styles, and branding subjects or products are core targets as to disturb the conventional thoughts of learners in navigating the online world. 

Digital Marketing equips the learners with the foundations of marketing principles using digital technologies mainly on the internet incorporating digital advertising and other digital medium. It aspires to educate learners on the use of digital marketing which allows for brands to market their products and services for online consumer consumption.

THE PROGRAM WILL HELP YOU TO

• Master the opportunities presented by      digital marketing and digital business models
• Effectively analyse markets, customer      needs, and buying behaviors
• Discover brand new marketing      strategies 
• Evaluate and improve marketing      functions

WHAT YOU WILL LEARN

• Analysing the rise of      direct-to-consumer brands
• Designing products and services that      deliver meaningful customer value
• Creating and executing a strategic      marketing plan
• Recognizing legal and ethical issues      and managing marketing risks

CERTIFICATE IN PRODUCT DEVELOPMENT

Explore brand value in business-to-consumers (B2C) in driving resilient competitive advantage

ABOUT THE CERTIFICATE

Product Development and Innovation covers the steps that includes the conceptualization, design, development and marketing of newly created or newly rebranded goods or services guided by idea generation, screening, concept development, product development and, finally, commercialization. It covers the strategies for pricing, advertising, sales promotion, distribution, publicity, and social responsibility. 

Product Development and Innovation aspires for learners to involve in the modification of an existing product or its presentation, or formulation of an entirely new product that satisfies a newly defined customer want or market niche.

THE PROGRAM WILL HELP YOU TO

• Create products based on consumers’      needs
• Address and reconfigure the value of      brands
• Embrace disruptive innovation 
• Respond competitive challenges

WHAT YOU WILL LEARN

• Understanding how brands create value      for consumers and for business
• Identifying forces making brands more      or less relevant to today’s consumers
• Designing brand portfolio strategy to      maximize value across a suite of brands
• Maintaining consumers’ trust and      loyalty during times of brand crisis

CERTIFICATE IN STRATEGIC INNOVATION

Level up organizational architecture for ambidextrous designs and high-performance culture

ABOUT THE CERTIFICATE

Strategic Innovation focuses on the business practices suited to the demands of the changing global industry landscape as it offers comprehensive knowledge to management, marketing, operations, financial management, among others. 

Strategic Innovation coaches the learners to embrace the multiple facets of organization administration as for profit including the other important external affairs of the organization.

THE PROGRAM WILL HELP YOU TO

• Maintain the great practices, enhance      ineffective styles
• Embed brand new practices geared for      higher value
• Communicate vision mission and values      to your stakeholders
• Recognize leadership and management in      organization’s facilitation

WHAT YOU WILL LEARN

• Discovering how performance is      affected by industry standards, dominant designs, technological      substitution, and disruptive technologies
• Becoming a flexible organization and      creating a culture that values both stability and exploration
• Succeeding through a common vision,      careful team composition, and the right system of rewards
• Designing, managing, and improving      service experiences- from the multiple perspectives of customers,      employees, and owners